Publicity Plan Outline and Timeline

“A brand is a product from a known source (organization). The name of the organization can also serve as a brand. The brand value reflects how a product’s name, or company name, is perceived by the marketplace, whether that is a target audience for a product or the marketplace in general (clearly these can have differ- ent meanings and therefore different values). It is important to understand the meaning and the value of the brand (for each target audience) in order to develop an effective marketing mix, for each target audience.” -- Learnthat.com...