2005 Retain the Brains Marketing Plan Competition -- Required Plan Elements --

a. The product is the Greater Rochester Area. The target audience must be childless, 18-28 year old men and women. b. The Plan must stay within a total tactical budget of $50,000 (including advertising & promotion). c. Each team has the same maximum media allotment of two (2) TV Spots, twelve (12) Radio Spots, one (1) Billboard and ten (10) Print Ads. The Plan should NOT focus these traditional media, but rather how this traditional media will integrate with the tactics put forth in the plan or any non-traditional media methods proposed in the plan. d. The Plan should refer to the provided body......