PURPOSE: This is our springboard into the creative process. This internet communication clarifies direction,
outlines the target market, the key message and the desired results. We will use this form to make sure that we
are both focused and on the same page. We will refer back to it often during the creative process so please take
your time to think through the questions and answer as accurately as possible. That said, please keep your
answers brief. Hence the term “Creatice Brief.”
Once established, we go full-throttle with the creative process and start to conceptualize ideas. (Based on the
scope of the project we will establish......