Work Your Image: The Importance of Appearance on the Job

Yankelovich Partners conducted an omnibus study on behalf of the Cosmetic, Toiletry, and Fragrance Association and Women Work!. A regionally representative sample of 1,000 Americans age 18 or older were interviewed by telephone using an unrestricted Random Digit Dialing (RDD) technique that significantly reduces serial bias and ensures that respondents with both listed and unlisted numbers are reached. Only one interview was conducted per household.

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