Web Site Monetization - Make Money While You Sleep
Affiliate networks like Commission Junction offer hundreds of merchants. Datafeeds are best
Web Site Monetization
Make Money While You Sleep
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Monetization Options
Google AdSense • Yahoo Publisher Network •
SearchFeed • Kontera • ClickBank • LookSmart •
LookQuick • PeakClick • Affiliate Programs • Text link
ad brokers (e.g. Text-Link-Ads.com, LinkExperts) •
Chitika • Swickis (Eurekster) • Video ads (Revver) •
RSS feed ads (e.g. Pheedo) • Donations / tip jar •
Information products • Email newsletter advertising •
Banner ads • Pay per lead programs (e.g.
ModernClick, Copeac, Pay-Per-Lead Power Ads
System) • XY7 • CPAEmpire • Azoogle Ads • etc. etc.
Your mileage will vary. What works for some may not
work2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
©
for you.
Affiliate Links
Affiliate networks like Commission Junction
offer hundreds of merchants
Datafeeds are best (e.g. cardoffers.com)
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
What Are the Levers?
Turn the dial up on…
– traffic (through SEO & SEM)
– clickthrough rate on the ads
– ad prices
– number of ad units (AdSense allows 3, and 1 link
unit)
– venues (videos, RSS feeds, emails, etc.)
Content based ads and search ads
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Don’t Make It Look Like an Ad
Text ads good; image ads bad
Which ad formats work best?
– Good: Leaderboard, large rectangle, wide
skyscraper
– Bad: 468x60 banner
– Experiment because it varies for each site
No border
Match your site’s background, font color, link
color
Make use of the Link Unit too
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Attract better ads
Make the ads more relevant
– Use Section Targeting
– Ignore reader comments and navigation
Target more expensive keywords
– Check bids and revise content accordingly – e.g. house
painting vs. home improvement
Put competitors and low CTR advertisers on your
block list
Dispense with Flash-based or graphics-rich approach.
Content! M Spencer Netconcepts www.netconcepts.com [email protected]
© 2007 Stephan
Optimize Placement
Where are your visitors most likely to look?
https://www.google.com/support/adsense/bi
n/static.py?page=tips.html
Use a heat map clickthrough tool like
CrazyEgg to see where people tend to click
the most
Definitely “above the fold” is best
Wrap content around it
Place near the search box, a “Submit”
button, or other things that get looked at a
lot
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Public Service Ads
For when there isn’t a good paying ad to
display
You can choose to display your own house
ads instead
– Google Backfill (allfeeds.com)
– Google AdSense Plus (googleadsenseplus.com)
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Not All Visitors Are Created Equal
Crank up the ads for…
– Lookie-loos who aren’t converting
– Overseas visitors who aren’t your target audience
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Channels
Up to 200 allowed
Group ads by format, by keyword, by
location on the page, etc.
Two types
– URL channels
– Custom channels
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
What’s Going Too Far
Ads adjacent to images
Wrapping keywords or small bits of text
within google_ad_section tags
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
AdSense + YPN?
“publishers may now display other
contextual ads on the same site or page as
Google ads as long as they don’t have the
same look and feel as our ads” -- Brian Axe
of Google
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
YPN Optimization
http://ypnblog.com/blog/2007/01/03/optimizi
ng-for-relevancy-part-i/
http://ypnblog.com/blog/2007/01/11/the-
robot-ate-my-web-page…/
http://ypnblog.com/blog/2007/02/27/optimizi
ng-for-relevancy-part-iii/
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Making Money While You Sleep
It’s child’s play!
If a 15 year old can do it, why
not you too?
Case in point:
NeopetsFanatic.com
My daughter,
SEO-in-training
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
More Examples…
Innsite.com
Writers.net
Lockergnome.com
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Q&A!
Email [email protected] for a copy of
this Powerpoint
Email [email protected] if you have
any questions after the conference
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
