The sample business plan- The Daily Perc coffee chain
The Daily Perc (TDP) is a specialty beverage retailer. TDP uses a system that is new to the beverage
and food service industry to provide hot and cold beverages in a convenient and time-efficient way.
TDP provides its customers the ability to drive up and order (from a trained Barista) their choice of a
custom-blended espresso drink, freshly brewed coffee, or other beverage. TDP is offering a highquality
option to the fast-food, gas station, or institutional coffee.
