The experience is the Marketing
One of AOL Time Warner’s last acts of
2001 was announcing that it would close
all 85 of its Warner Bros. Stores, while
one of the Walt Disney Company’s first acts of
2002 was its own announcement of closing another
50 Disney Stores (for a total of 120 in the past
year). Then in March, amidst continued
disappointing sales, Disney decided to split its
remaining studio stores into two distinct formats
– Disney Play aimed at kids, and Disney Kids at
Home aimed at their parents.
