How to apply Information Technology(IT) for SMEs in Vietnam
1. Overview of Ecommerce Vietnam and the World
2. E-commerce models in Vietnam
3. Exploiting the commercial information systems on Internet
4. Business Transaction Process by e-mails
5. E-contracts, digital signatures, e-payments
6. E-commerce solutions for SMEs
2006/3 FAMD-VJCC
How to apply Information Technology(IT)
for SMEs in Vietnam
Nguyen Van Thoan
Head of Ecommerce Department
Foreign Trade University
March 2006
2006/3 FAMD-VJCC
Contents
1. Overview of Ecommerce Vietnam and the World
2. E-commerce models in Vietnam
3. Exploiting the commercial information systems on Internet
4. Business Transaction Process by e-mails
5. E-contracts, digital signatures, e-payments
6. E-commerce solutions for SMEs
1 minute – ecommerce definition
“ Ecommerce is the sales and purchases of products and
services through electronic means and communication networks,
especially computer and internet”
+ Horizontal (businesses management) : Ecommerce includes
all or some business activities including marketing (M), sales
(S), distribution (D) and payment (P) through electronic means
and communication networks
+ Vertical (macro management): Ecommerce includes
Infrastructure for Ecommerce (I)
Electronic messages (M)
Basic rules (B)
Specific rules (S)
Application (A)
UNCITRAL
United Nations Conference For International Trade Law
Electronic commerce is the exchange of commercial information
through electronic means
UNCITRAL Model Law on Electronic Commerce, 1996
“Information”: everything which is tranfered by electronic
technology, including but not only including:
+ email, document files, data, excel files...
+ design, graphics, ads,
+ inquiries, orders, invoices, price lists, contracts
+ animated figures, movie, sound files...
UNCITRAL
United Nations Conference For International Trade Law
“Commerce” is understood as widest meaning, including all
the issues originated from commercial relations, with or
without contracts. Commercial relations includes, but not only
include, the following transactions:
+ exchanges of products, services, representative, agent...
+ leasing, building, consultancy, enginnering
+ investment
+ banking, insurance
+ joint ventures and other business & industrial cooperations
+ transportation of goods, people by seaway, airway, road, rail...
Historical marks of internet & ecommerce
development
6
5
4
3
2
Stages of ecommerce development
3 major stages
3. cBusiness
Integrating / Collaborating
Collaborating inside the organization
Integrating & connecting with parners
2.tCommerce
Econtract (signing online)
Epayment (online transaction)
iCommerce
1.
Information on the web
Communication, negotiation, order, services (email, chat, forum...)
Payment, delivery as traditional commerce
10 July 2002
10 July 2002
Electronic Marketplaces Will Join People Together In Real Time
Dealers Online manufacturer
stores
eMatrix
Retailers Suppliers
Distributors
Consolidators
Express delivery
Infrastructure for Ecommerce
Electronic Commerce
B2B market places
Sales/Purchases
Epayments
Econtracting
Online Ads
Auctions
ICT infrastruture
Society: Laws, tax, IPR protection ...
Human resource: perception, culture, habits
www.mot.gov.vn / www.ecvn.gov.vn 11
Université de
Lausanne
SITE | AGENDA | FIN
Participants in an ecommerce transactions (eretails)
Banking
payment
3
clearance Credit card
4 Ordering Amazon.com Delivery
Distributions sales
Information systems transport
inventory coordination tracking
Delivery contents deliver
5
Go
od 6
sr
etu
rn
Supply ordering
Partners sales Customers
Salse 2 comments purchase
Author 1
marketing
© 2001 Pigneur, HEC Lausanne
Business model of DELL
Gathering Orders
and inform the suppliers
2
Install & Distribution
3
1
2
4
Delivery
Order from Internet
4
Characters:
Low inventory, or no
Some products are delivered Low products, or no
directly from manufacturers
Direct delivery from manufacturers
speakers, external zip drivers
ACCT 5922: E-Business Strategies and Processes – UNSW – S1 2003
Some examples(i)
• EShops
– www.golmart.com.vn
– www.vinagifts.net
– www.chibaoshop.com.vn
– www.vdcsieuthi.com.vn
• Ebook stores
– www.nhasachvn.com
– www.tienphongvdc.com.vn
• Online services
– www.nhacso.net
– alofun.vietnamnet.vn
www.mot.gov.vn / www.ecvn.gov.vn 14
Some E-marketplaces (ii)
• International emarketplaces
– www.ec21.com
– www.buyusa.com
– www.alibaba.com
• Vietnam emarketplaces
– www.ecvn.gov.vn
– www.vnet.com.vn
– www.vnemart.com.vn
– www.vietoffer.com
– www.goodsonlines.com.vn
www.mot.gov.vn / www.ecvn.gov.vn 15
Evaluation Ecommerce solutions
• 7Cs model
• ICET model
• 4Ns model
– Nhận thức Perception
– Nhân lực People
– Nối mạng Connection
– Nội dung Contents
www.mot.gov.vn / www.ecvn.gov.vn 16
James A. O’Brien Introduction to Information Systems Eleventh Edition 17
e-Commerce Success Factors
Selection & Value content
Performance & Service commerce
Look & Feel context
Advertising & Incentives communication
Personal Attention customiza..
Some Key
Factors
Community Relationships com
for Success
in E-commerce
Security & Reliability
connection
Irwin/McGrawHill Copyright © 2002, The McGrawHill Companies, Inc. All rights reserved.
Ecommerce Models
Chính phủ Doanh nghiệp Người tiêu dùng
G B C
Chính phủ G2G G2B G2C
G ELVIS Hải quan điện E-Government
(vn – usa) tử
Doanh nghiệp B2G B2B B2C
B Đấu thầu công Ecvn.gov.vn Amazon.com
Người tiêu dùng C2G C2B C2C
C Priceline.com E-bay
Ecommerce Models
1. B2B
www.alibaba.com (China)
www.ec21.com (Korean)
www.buyusa.com (USA)
www.sesami.net (Singapore)
www.vnemart.com (Vietnam)
B2B account for 80% total Ecommerce revenue worldwide
Ecommerce Models
2. B2C
www.amazon.com (USA)
www.tienphong-vdc.com.vn (Vietnam)
3. C2C
www.ebay.com (USA)
www.heya.com.vn (Vietnam)
4. Non-commercial Ecom activities: G2B, G2C
5. B2E
www.hertz.com ; www.cisco.com
