E-business Part 3 of 3: Online industries
E-business Part 3 of 3: Online industries
E-Business ( 3/3)
E-Business
Amy Feng
E-mail: [email protected]
Online Industries
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Introduction
• Every major industry has used the Web to enhance
business practices and create new markets and
distribution channels
• Providing unique and highly targeted information is a
key to developing site traffic
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Retailing on the Web
• Retail store
• Purchases goods from a wholesaler, marks up the
price and then offers the products to consumers
• Online retailers can communicate easily with suppliers,
shipping companies and customers
• Most Web retailers use the shopping-cart model
exclusively
• Other Web retailers integrate other models such as the
auction model or price-comparison model
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Retailing on the Web (cont.)
• E-tailers often offer lower prices to generate brand
awareness and increase site traffic
• Consider if short-term losses equal long term success
• Examples:
• Amazon.com
• Bestbuy.com
• Kennethcole.com
• Sharperimage.com
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Retailing on the Web (cont.)
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Retailing on the Web (cont.)
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Retailing on the Web (cont.)
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Medical Services Online
• The Web gives consumers access to case studies, medical
journal articles and doctors who can answer questions
• Health Insurance Portability and Accountability Act (HIPAA)
• Requires medical offices and other healthcare related
agencies to perform many of their administrative tasks
online
• Examples:
• WebMD
• Sickbay.com
• Dr.Koop
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Medical Services Online (cont.)
WebMD home page. (Copyright © 2000 WebMD Corporation.
Reprinted with permission.)
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Online Travel
• Customers now have the power to bypass a travel agent
• Discounts and low fares available online
• Name-your-price for tickets, hotels and car rentals
• “Last minute” fares often lower online
• Examples:
• Expedia.com
• Travelocity
• Cheaptickets.com
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Online Travel (cont.)
Travelocity home page. (Courtesy of Travelocity.)
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Transportation and Shipping
• The Internet adds efficiency and convenience to traditional
shipping and logistics
• Load Matching
• Matching available truck capacity with the shipping needs of
many companies that are willing to split the cost of full
truckloads
• Examples:
• UPS
• FedEX
• DHL Direct
• Trucking.net
• Getloaded.com 13
Transportation and Shipping
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Online Automotive Sites
• Consumers access automobile information empowering
them to make an informed buying decisions
• Dealers use the Web to showcase vehicles
• Online auto auctions give buyers more options
• Examples:
• Auto.com
• Autobytel.com
• Autoparts.com
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Online Automotive Sites (cont.)
Car home page.
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Energy Online
• Energy exchange sites allow energy providers to trade
excess energy commodities, buy on auction and sell
materials
• 1000’s of energy commodities are sold online
• Efficiency increases as supply chains are simplified
• Examples:
• Houstonstreet.com
• Altranet
• Retailenergy.com
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Energy Online(cont.)
retailenergy home page.
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Online Art Dealers
• Artists have access to a global audience
• Web is a new medium for art
• Virtual galleries give artists a chance to showcase their
work
• Short films are finding new fans online
• Examples:
• Art.com
• Guild.com
• AtomFilms
• Art.net 19
Online Art Dealers(cont.)
art home page.
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Online Grocery Stores
• Grocery shopping on the Web saves time
• Web delivery services offer door-to-door delivery
• A strong distribution network is essential to this
industry
• Examples:
• Homegrocer.com
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Online Grocery Stores (cont.)
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Online Real Estate
• An online real estate transaction reduces the effort
necessary to sell or buy property
• XML allows postings to be listed in multiple locations
• Multiple Listing System (MLS)
• Brokers can post their listings at hundreds of
locations with MLS
• Examples:
• Apartments.com
• Realty.com
• Rent.net 23
Online Real Estate
Apartments.com can help you find an apartment. (Courtesy of
Apartments.com.)
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Online Legal Services
• Libraries of data available to people with a few mouse
clicks
• Arbitration being practiced online
• Research made easier through search engine
technology
• Examples:
• LEXIS
• FindLaw
• Law.com
• Loislaw.com 25
Online Legal Services
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Government Online
• Freedom of Information Act
• Gave citizens access to previously classified
government data All major branches of the
government have established a presence on the Web
• Examples:
• Whitehouse.gov
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Government Online(cont.)
The white house home page.)
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Government Online(cont.)
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Insurance Online
• Insurance is complicated, the Web offers instruction
and helpful documentation
• Free quotes and calculators help consumers make
informed decisions
• Lower rates are often found on the Web
• Brokers can locate new clients online
• Examples:
• Insweb
• Prudential.com
• Getmet.com 30
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Insurance Online (cont.)
Ebix.com home page. (Courtesy of ebix.com, Inc.)
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Children Online
• Children are an important market
• Educational Web sites help kids learn to use advanced
technology
• A number of risks exist online
• Many leading children’s content creators have
established a presence online
• Examples:
• SesameStreet
• Lycoszone
• Educationplanet.com 32
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Children Online (cont.)
Sesameworkshop home page.
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Purchasing Event Tickets Online
• It has never been easier to purchase tickets
• Long lines are prevented through home shopping
• It is important to check all vendors as prices and
availability may vary
• Examples:
• TicketMaster
• TicketWeb.com
• Tickets.com
• Tixx.com
• Culturefinder.com 34
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Purchasing Event Tickets Online
(cont.)
Ticketmaster.com home page. (Used under permission of Ticketmaster
Online-City Search, Inc.)
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Future of Global e-Commerce
• The Internet was initially an American medium
• The vast majority of Web sites catered to English-
speaking audiences
• E-businesses that do not accommodate international
users exclude as many as half their potential visitors
• Using the Internet, businesses can communicate
quickly and efficiently with suppliers and customers
anywhere in the world
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Thank you ~~
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