Embedded Systems Design: An Introduction to Processes, Tools, and Techniques

For example, a few years ago, I was the Development Tools Marketing Manager for a semiconductor manufacturer. I was speaking with the Software Development Tools Manager at our major account. My job was to help convince the customer that they should be using our RISC processor in their laser printers. Since I owned the tool chain issues, I had to address his specific issues before we could convince him that we had the appropriate support for his design team.