Customer Satisfaction Across Organizational Units
Many studies have related overall satisfaction with some product or service to satisfaction with specific aspects of the product or service (Oliver 1980, 1993; Parsuraman, Berry, and Zeithaml 1988, 1991; Anderson and Sullivan 1993; Garbarino and Johnson 1999; DeWulf, Odekerken-Schröder, and Iacobucci 2001). Customers may explain their satisfaction with a product or service in terms of specific aspects such as the product attributes, price, customer service, or a combination of these various features. The objective of such studies is to understand how specific types of customer satisfaction affect overall satisfaction, usually by examining the slopes from a regression analysis. This...
