Communications Planning Guide

As you map out your communications strategy, use this template to help you: Determine the appropriate set of communication activities based on the relationships among the communication, buying, and selling processes. Outline the use of messages and other communication tools throughout your selling process. Determine the appropriate communication vehicles you should implement for each audience, whether that audience is a customer, a channel member, or a partner. Determine implementation timing and the budget for each audience. ......

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