chapter_4-_Consumer behaviour

After studying this section, you should be able to: Recognise the different influences on the diffusion of the Internet through society Appreciate the differences in motivations for use, adoption, rejection and non-use of the Internet amongst different members of society Identify the different motivations for using the Internet, and the different types of Internet users. Identify the different motivations for using the Internet, and the different types of Internet users.

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