CaseStudy152
In October 1993, Brian Shortland of Woolworths plc was considering the results of a 12 month
project in which he had reviewed the supply chain systems operated by the company for
sourcing merchandise from South East Asia. It was clear that a major overhaul of the
company’s operation was required and he was contemplating how best to present the results
of his review and his recommendations for improvements to the next Woolworths’ Board
Meeting which would be held in ten weeks time.
