Các thuật ngữ thường sử dụng trong Marketing (phiên bản tiếng Anh)
“Above the Line” is the term commonly used for advertising for which a payment is
made and for which commission is paid to the advertising agency. Methods of above the
line advertising include television and radio, magazines, newspapers and Internet. ACORN stands for “A Classification Of Residential Neighbourhoods”. ACORN is a
database which divides up the entire UK population in terms of the type of housing in
which they live. This can be used for various purposes in marketing planning and in......