BEFORE You Start Your Social Media Marketing

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BEFORE You Start Your Social Media Marketing Overview http://digiworldhanoi.vn 12/26/09 Confidential - NOT TO BE DISTRIBUTED without written consent 1 First - Traditional Marketing  Don’t just jump into social media Marketing Plan  Form “old-school” marketing planning to maximize communication and influence to your target market Your Customers “Fail to plan, plan to fail.” 12/26/09 Confidential - NOT TO BE DISTRIBUTED without written consent 2 Triple Jump - Hop, Step, Jump  Hop – Understanding who you are  Step – Determine campaign objectives  Jump – Communication plan – including social media 12/26/09 Confidential - NOT TO BE DISTRIBUTED without written consent 3 Understanding Who You Are  Define what you offer  Target Market  Value proposition  Position in Market Before you even think of communicating 12/26/09 Confidential - NOT TO BE DISTRIBUTED without written consent 4 Know The Market leader  Who is the Market Leader  And other competition  Ready to be the leader for a target market? 12/26/09 Confidential - NOT TO BE DISTRIBUTED without written consent 5 Benefits of Market Leadership  Public recognition  Premium price margins  Shorter sales cycles, lower cost of sales  Free 3rd party support  Lots of free publicity  Long product life cycles  Easy recruiting  Access to decision-makers  Customer loyalty and retention  Previews of new technology, customer plans  Most favorable distribution terms 12/26/09 Confidential - NOT TO BE DISTRIBUTED without written consent 6 Next – The campaign  Communication/Campaign Goal  Target Audience  Target Audience Perceptions  Defined Offering  Call to Action http://digiworldhanoi.vn 12/26/09 Confidential - NOT TO BE DISTRIBUTED without written consent 7 Social Media Marketing  Involve  Create  Discuss  Promote  Measure  To  Increase website traffic George Benckenstein  Invoke positive user behavior (external and internal tracking)  Increase page views  Grow mindshare and brand awareness  Create a positive brand association and keep it sticky  Increase customer interaction and ultimately advocacy  Long term - conversion and sales 12/26/09 Confidential - NOT TO BE DISTRIBUTED without written consent 8 Notes  Excerpts from the Social Media Marketing Plan  Steve Goldner  [email protected]  www.linkedin.com/in/stevengoldner  www.twitter.com/SocialSteve 12/26/09 Confidential - NOT TO BE DISTRIBUTED without written consent 9