http://digiworldhanoi.vn
MyNet
Enhanced Media – Tekes funding
for media solutions projects
SNS hype or money spinner? Restaurant bank, 9.11.2007
Mari Isbom, www.tekes.fi/media
Software and digital media, Mari Isbom
Web 2.0 Deals Up 14% in First Half of 2007
MyNet
More than USD 465 million in Web 2.0 companies from VC
Most of the U.S. focused on "Enterprise 2.0” area-companies
that use Web 2.0 technologies such as mashups and online
collaboration to improve traditional business functions
Among the largest Web 2.0 deals of the first half was the USD
30 million first round for enterprise software provider n2N
Commerce.”
Software and digital media, Mari Isbom
Mobile social networking
MyNet
The growth in mobile social networking is relatively small
but significant, especially with younger users.
JupiterResearch: 28 percent of teens surveyed are
interested in MySpace on their cell phone and it is an
increasingly popular channel for communication – both for
broadcasting and info sharing
MySpace, Facebook and Google are mobile, but
http://digiworldhanoi.vn
Software and digital media, Mari Isbom
Who’s there?
MyNet
Software and digital media, Mari Isbom
Web 2.0 mobile
…only 2 companies from Finland?
MyNet
Software and digital media, Mari Isbom
Value chain
CREATE > DISTRIBUTE - Is this valid anymore?
MyNet
CONTENT CONTENT CONTENT CONSUMER
CREATOR PRODUCER DISTRIBUTOR
DEVELOPES DISTRIBUTES TICKETS
CREATES IDEA
COPYRIGHTS COPYRIGHTS MAGAZINES
HOLDS IPRs
PACKAGES IPRs MARKETS / BRANDS BOOKS, CD, VIDEO,
TECHNOLOGY IPRs DVD, RADIO, TV
PROGRAMMING
DRIVEN IDEAS
CONTENT DISTRIBUTION NET, WAP/3G
g PLATFORMS
rtisin
adve
rs
o p erato acturer
s
m anuf s
de vice p la tform
trant
s:
ni ties,
New
en
co mmu
r
othe
CIM Creative Industries Management Ltd..
Software and digital media, Mari Isbom Sisältötuotannon liiketoimintamallit, LTT
SNS Ecosystem – Collaborative Partnerships
Create/Edit > Share > Discover > Distribute > EXPERIENCE VALUE
Technology
Enablers
MyNet
Transaction
Enablers Advertising
Developers Enablers Cable ISP
You
Device Vendors Tool & Wireline BB
Platform Consumer Carrier
Search Providers Publishers
Other SNS sites
Access
Community Provider Distribution
Micro (SNS site) Consumer
Channels
Community
Other SNS
Sites
Brands &
Device Vendors
Content Advertisers
Wireless BB
Application Publishers Carrier
Providers
Advertising
Studios & Content Agencies Mobile Carrier WISP
Labels Aggregators
Games
Publishers
Brands Muni WiFi & Hotspots
Media Print Media
Software and digital media, Mari Isbom
MyNet
Software and digital media, Mari Isbom
Not only pro’s
MyNet
We’ll lose all control
Hierarchy anarchy
Why would someone it? changes
Did not work last time, why…
It cannot be free?
Is it safe?
Still:
News Corp offers $5 billion for the Dow Jones, including the
Wall Street Journal (finalized July 2007).
Google buys Doubleclick for $3.1 billion and YouTube for
$1.6 billion.
Joost signs deal with Viacom to distribute TV shows online.
ABC, CBS, NBC and FOX provide full length shows online.
Software and digital media, Mari Isbom http://digiworldhanoi.vn
Enhanced media
2007-2008
MyNet
Program to Finnish media companies
To improve the competitiveness of the media industry
Finnish media will be more international and online
New innovative products and services and media
concepts
Focus on the most promising business opportunities
www.tekes.fi/media
http://digiworldhanoi.vn
Software and digital media, Mari Isbom
Enhanced media
2007-2008
MyNet
Started with Web 2.0 market study Jan 2007
Industry involved
Activities
seminars
other events for partnering and information sharing
Funding for projects
MyNet
Web 2.0 Collaboration 2.0 SNS Hype
Mobile or money
seminar Webinar spinner
27.8. 2-4.10. 25.10. 5.11. 9.11.
Software and digital media, Mari Isbom
Enhanced media
2007-2008
MyNet
Call is now open for company projects:
1. Feasibility studies
internationalization, business strategy, partnering,
market studies
business plan
2. Piloting, proof of concepts, new
commercial products and services
business innovations and models
9.11.2007-31.1.2008
Fill in the application at: www.tekes.fi
Software and digital media, Mari Isbom
MyNet
Thank you!
www.tekes.fi/media
[email protected]
http://digiworldhanoi.vn
Software and digital media, Mari Isbom
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